Access to museums, theaters, the performing arts and other cultural facilities is important to people with disabilities of all ages as well as to older adults who also may need physical and sensory accommodations. As the program at the Museum of Modern Art has shown, even individuals with Alzheimer’s can benefit greatly from exposure to art.
Travellers with a disability tend to stay longer and spend more than the general traveling population which is a key incentive for tourism operators to actively market their accessibility.
The tourism industry is facing a rapidly changing environment. The population is ageing and living longer. The retiring Baby Boomer generation will control over 50% of the total tourism spend and will be demanding experiences that differ from those generations that have preceded them.
This active generation, who will be carrying with them age related disabilities, will expect a new level of accommodation from the tourism industry. They will not identify with the traditional disability sector, but will instead expect accessible tourism services to be provided by the mainstream industry. This generation is tech savvy and online and will expect accessibility information to be provided in the same place as all other tourism information, whether that is accommodation, attraction specific or destination wide.
Government policy encouraging diversity of employment will also greatly affect the MICE market. Conference organizers and venue operators will have to accept that almost all future conferences will have to cater for people with a disability at all levels of client companies.
The tourism industry has to make a quantum shift in the way it views people with a disability and has to learn how to provide fulfilling experiences as it does with any other sector.
The economics driving accessible tourism are enormous with the contribution predicted to be 25% of the total tourism market by 2025.
It is imperative that the changing demographic is taken into account and that future Tourism Strategies around the world incorporate an active role in encouraging the industry to adopt Accessible Tourism product. Further, tourism advertising should incorporate Accessible Tourism to attract the market. Major events should all cater for people of all abilities as part of the normal operation. accessible tourism
Our presentations are designed to help your department or organization understand the economics of the growing Accessible Tourism Market. We have presented short introductory sessions in plenerary settings and detailed workshops on how to create and market Accessible Tourism Products and Services.
Contact us for bookings we have both trainings options in person and online sessions
Accessible tourism is about making it easy for everyone to enjoy tourism experiences.
Making tourism more accessible is not only a social responsibility – there is also a compelling business case for improving accessibility as it can boost the competitiveness of tourism in the world.
Evidence shows that making basic adjustments to a facility, providing accurate information, and understanding the needs of disabled people can result in increased visitor numbers.
Improving the accessibility of tourism services increases their quality and the enjoyment of all tourists. It also improves the quality of life in local communities.
Introduction to Accessible Tourism
This course is designed for Hotel managers, Travel / tours agents and general staff in the hospitality business.